Making Money on Tour: Merch Turns Your Creativity into Profit

Fire Sign Merch is where your creativity meets commerce. Our business is supporting artists, influencers, and otherwise-performers to create and sell custom merchandise. From branded apparel (like a concert tee or hoodie) to unique accessories (limited edition tour posters or drink koozies), we bring your brand to life via state-of-the-art screen printing, embroidery, and DTG processes to ensure that each piece of merchandise is a masterpiece in itself.

For many creators, it’s a long and hard road to building a career out of art and culture. You labor over intangibles -your song, your video, your style- because that’s what you love. The people want it, and you have to give it to them. But to make sure you stay in the entertainment game for the long haul, you can’t only inspire people to lift up their smartphones and film your shining moment on stage. You need to inspire them so much that wearing your t-shirt becomes a part of their identity. They’re proud to be your fan and they want to tell everyone, so let’s make them look good while they do it.

(If you’re curious about the concept of identity fashion and the cultural symbols that resonate with us, I suggest the book Status & Culture by W. David Marx.)

This is where Fire Sign Merch comes in. Our dedicated team provides personalized consultation and guidance, helping artists make informed decisions. From selecting the right garments and accessories for the fans to designing eye-catching graphics, to fulfilling e-commerce orders while our clients are on the road, we support artists every step of the way.

We understand that every artist’s journey is different, and there’s no one-size-fits-all solution. What works for Drake doesn’t work for Fall Out Boy. That’s why we work alongside our artists to build a merchandise strategy that is unique to them, and with their fan in mind. By planning together, we set artists up for success.

Here’s what you can expect if you work with Fire Sign:

Our versatile designers service streetwear brands, schools, and comedians.

Graphic Design Tailored to You:

Many artists come to Fire Sign with their designs finalized. Many others do not. In either case, we are prepared to help. Are you starting from scratch? Our graphic designers can take cues from your social media to create a design pack for you. You keep the designs you like, and kill the ones you don’t. We never charge any kill fees for unused designs. If you already have designs and just need help vectorizing your art, we can do that too.

Professional Decoration:

Embroidered patches

Our expert decorators mastered a variety of application methods and together share 50+ years in the art form. They are experts in DTG, Heat-Press, Screen Printing, and Embroidery. Fire Sign will guide you on which decoration methods are best for your garments of choice and their fabric type. We promise to always produce the best version of your design.

Building an Online Presence: Shopify Site Creation

Having a robust online presence is crucial for artists to thrive. Our expertise extends beyond merchandise creation; we also specialize in building custom Shopify sites tailored to each artist’s needs.

Your store is all about you.

With a keen focus on user experience and aesthetics, we design online stores that reflect the artist’s brand and style. Our sites are not only visually captivating but also easy to navigate, ensuring a seamless shopping experience for fans.

By integrating the merchandise store with the artist’s existing website, we help them create a unified platform for their fans to explore their music, learn about upcoming events, and shop for exclusive merchandise. You will not be apart of a “mall store.” Your store is all about you.

Seamless Order Fulfillment:

Running a merchandise business requires careful logistics management because in this fast-paced modern era people hate waiting for their stuff. Our end-to-end service encompasses warehousing and shipping direct to consumer, meaning you can focus on being an artist.

Once an your Shopify is live, we step in to schedule regular drops, handling pre-sales launches, inventory management, order fulfillment, and regular remittances. When fans place orders on your Shopify site, our team ensures each package is carefully packed and promptly shipped to its destination. We can even poly-bag your items, and toss in freebies designated by you, like stickers, pins, show tickets, or autographed posters.

At Fire Sign, we understand artists on tour face unique challenges. By collaborating with us, artists turn their art into a brand. Join us on this journey of artistic expression and entrepreneurship, as we empower artists to leave a lasting impact on their fans worldwide.

Get in touch to discuss your merchandise business today.